︎ Gertrude Saturdays

Gertrude Street is a tight-knit community of small businesses where residents flock to its eclectic shops and restaurants. Struggling after months of lockdown, Gertrude Saturdays
is a city-funded weekly street festival aimed at rejuvenating Getrude’s economy.

The identity celebrates the diversity of individual shop owners, woven together to create a strong community. This project was done in collaboration with Tarek Nagy.

︎ Identity, naming, collateral

︎ The Cure for Modern Life

The Cure for Modern life is a new-age wellness expo.

The irony of needing a cure for modern life inspired the paradoxical use of 16th-century etchings of sick patients in desperate need of modern medicine.

The reflective layout found on the brochure cover, straps, and pole banner references the out-of-date Rorschach test.

︎ identity, brochure, merchandise, signage

︎ All Under Heaven

All Under Heaven takes readers on a culinary journey through China’s 35 regional cuisines. The cover design features China made up of 12 staple grains arranged by growing region. Clear layout, photography, and instruction make foreign preparation accessible for curious home cooks.

12 grains reflect the overlooked culinary variance and diversity of China’s agricultural landscape. The cover design draws inspiration from vintage Chinese books. 

︎ book cover, layout, photography