︎ Pasto Pasta, 2020
Pasto is pasta with a story. The visual identity should pay homage to pasta’s ancient history and appeal to the target market—history buffs. Packaging design is based on 15th-century Italian woodcut illustrations.
The woodcut illustrations are from Methamorphoseos Vulgare, an Italian book of mythology. The brandmark combines typefaces inspired by Nicholas Jenson.
Pasto is pasta with a story. The visual identity should pay homage to pasta’s ancient history and appeal to the target market—history buffs. Packaging design is based on 15th-century Italian woodcut illustrations.
The woodcut illustrations are from Methamorphoseos Vulgare, an Italian book of mythology. The brandmark combines typefaces inspired by Nicholas Jenson.
student project