Spark Studio

Brief:

Develop an identity for a new coworking space. Spark Studio is a space designed for ambitious creatives looking for a community of like-minded innovators. The identity is inspired by the radical free expressionism of the 1960’s era, an unparalleled time of free-flowing ideas and creative experimentation.

I did:

Identity, logo, poster, ad, shopfront

spark

Motivational. Eclectic. Energetic.

Spark studio is an inspiring coworking space where ideas are kindled to life. The vibrant color palette is drawn from fire. The psychedelic typeface chosen for the brand mark and vintage imagery reference the counter-culture time period. The brand mark is flexible, changing its orientation across identity materials to provide a sense of freedom and creativity.

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